Smarter Support for Automotive

Promote Your Auto Parts & Grow Your Brand

Build brand presence online and expand market reach with the Parts Connect E-Catalog.

  • Social media capabilities encourage customers to share your products.
  • Works across all devices: mobile, tablet or desktop.
  • Products features & benefits.
  • Ecommerce ready.

Take Control of Your Parts Content

Ensure customers quick access to the right part with detailed specs, marketing copy and availability information.

  • Differentiate your parts from competitors with feature, benefit and marketing content.
  • Amplify product promotion with easy-to-upload images, installation guides and videos.
  • Searchable buyer’s guide lets your customers see all fitments for one part.
  • Customizable part recommendations generate up-sell and cross-sell opportunities.

Control Your Content & Manage Your Business

The Parts Connect Control Panel provides tools to manage content and successful online sales.

Customize Your Catalog

Parts Connect’s easy to use interface allows you to design your E-Catalog yourself. With the right tools and hundreds of options we make it easy for you to build an online presence that speaks true to your brand. It’s all you and your message. We just make it work!

  • Customizable design widgets allows you to build a web presence and your own ECatalog.
  • New products and promotions can be featured as often as you like.
  • Social Media integrations are built in directly. Share and promote your parts easily through all social channels.
  • News, sales and announcement can be added or updated in seconds.

Parts Fitment & Product Info

The Parts Connect platform standardizes and validates your product-fitment info to ensure your customers and distributors can always find the right part.

  • A Parts Connect website formats your data according to the Auto Care standard.
  • Upload your ACES, PIES XML and Excel files easily.
  • Parts Connect’s templates support publishing fitment information even without ACES.
  • Publish your latest Ecatalog content in minutes (following upload).
  • Manage parts pricing and inventory in real-time.
  • Add and update part features, benefits and marketing content quickly.
  • Group multiple part types to create select product lines.
  • Customize part recommendations for your customers.


Your customers search what your customers want. Parts Connect’s analytics let you monitor search activity, and know what shoppers are shopping for.

- Monitor customer behavior, browsing habits and location.

- Track web traffic over time, against growth, in comparison to overall web traffic, and by page views and clicks.

- Document the most popular searched vehicles, parts and trends.

- Incorporate this monitoring data into your sales reports and business practices.



Oversee parts availability, retail cost and other stocking information that’s essential to making your Ecatalog accessible to customers online.

  • Parts Connect is Shopify-integrated. To offer ecommerce, just register a Shopify store name, API key, and API secret.
  • Parts Connect’s Ecatalog content and data can be pushed to Shopify, and the control panel supports inventory and pricing. Publish your content, and you are ready to sell.
  • Manage daily promotions, sales and customer service directly through Shopify.

Let’s Get You Started

We're here to help, every step of the way.